PopUp Drink Thru

PopUp is a brand-to-building project for a drink-only shop that serves the Northwest Arkansas community.

The process began with the development of the brand: creating a logo representative of a fun, happy and modern company, arranging a visually comprehensive menu, idealizing series of uniforms, developing cup designs, designing various items for merchandise, and creating a visual/branded foundation for the website and social media platforms.

Once the brand identity was solidified, the building could began to take form. The composition of the design continuously borrows from the company values, brand colors & iconography, and intended atmosphere in order to successfully capture the essence of PopUp as a space of positivity, high energy and deserved indulgence.

The project includes 701 SF of kitchen and prep areas to service the “pop-in” pick-up window and double-lane drive-thru. This is divided into a back of house which functions exclusively as storage/service while the front of house as a preparation area for beverages. The front of house is wrapped with storefronts to allow for public viewing, cultivating an atmosphere of openness and fun. While the interior of the building is for employees only, a covered patio on the west will serve as outdoor flexible seating area.