INTERFORM - ASSEMBLY: Walmart Beauty Pop-Up
Verdant Studio designed and constructed an interactive brand exhibition as a part of INTERFORM - ASSEMBLY, partnering with Walmart Beauty and corporate suppliers Essie, Conair, Carol's Daughter, and Proctor and Gamble (Next of Us, Pantene, and My Black is Beautiful). Starting with a completely blank slate, an empty commercial space in Bentonville’s mixed-use Crystal Flats, Verdant Studio administered all phases of this project, from concept through completion.
Through this collaboration, we built not only an immersive brand activation, but also created a venue to showcase how art + architecture, beauty and community can intersect. The space will be activated throughout June 2023 with with panels, demonstrations, and other community engagement events.
Mural Art: Joelle Storet
SERVICES
Location: Crystal Flats, Bentonville, AR
Client: INTERFORM.ART
Status: Temporary Pop-Up in 2023
Collaborators: Walmart Beauty + CPG Brands