INTERFORM - ASSEMBLY: Walmart Beauty Pop-Up

Verdant Studio designed and constructed an interactive brand exhibition as a part of INTERFORM - ASSEMBLY, partnering with Walmart Beauty and corporate suppliers Essie, Conair, Carol's Daughter, and Proctor and Gamble (Next of Us, Pantene, and My Black is Beautiful). Starting with a completely blank slate, an empty commercial space in Bentonville’s mixed-use Crystal Flats, Verdant Studio administered all phases of this project, from concept through completion.

Through this collaboration, we built not only an immersive brand activation, but also created a venue to showcase how art + architecture, beauty and community can intersect. The space will be activated throughout June 2023 with with panels, demonstrations, and other community engagement events. 

Mural Art: Joelle Storet

SERVICES


Location: Crystal Flats, Bentonville, AR

Client: INTERFORM.ART

Status: Temporary Pop-Up in 2023

Collaborators: Walmart Beauty + CPG Brands

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